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Aquila Design & Consulting: Branding

Logo and identity design for consulting firm


One of the first projects I worked on after the 2014 election season was the branding of Aquila Design & Consulting.

Aquila's namesake comes from a family motto of "Aquila non captet muscus" or "The eagle does not go after flies." To capture this, I worked on developing a logo that could represent the eagle and also function on more than one level. The central part of the logo below depicts both a stylized eagle in flight as well as a close-up stylized illustration of a beak.

The final logo is produced in shades of blue as well as alternately with a subtle gradient in the 'beak.'